News

Fidèle à ses valeurs, ba&sh réaffirme son engagement pour les femmes en 2025, celle de soutenir l'association 125 et après, fondée par Sarah Barukh, qui lutte contre les violences conjuguales.

ba&sh is actively working to reduce water consumption and pollution, especially at key stages in the transformation process, such as denim washing. 

On the occasion of the sporting events taking place in Paris this summer, ba&sh and Saysh are teaming up for a collaboration to create the exclusive SABA sneakers.

Ce rapport est le reflet des efforts de toutes les équipes et nous pouvons toutes et tous être fier.ère.s du chemin parcouru depuis l’année dernière ! 

Through its "Walk on the bright side" program, ba&sh is a certified B Corp™ company with a total score of 98 points.

ba&sh is proud to announce the creation and launch of its logistics school! Born of our strong desire to develop and professionalize our potential, and to retain our business experts and talents.

Without leaving the city, the ba&sh woman escapes through her way of dressing for La Isla's second stopover. In a kaleidoscope of pinks and purples, she lives out her urban escapism. 

ba&sh is promoting circularity and sustainability in industry by opening its first Seconde Main pop-up in Lyon from April 30 to May 17, 2024. 

In partnership with NATIVA™, ba&sh has invested in the field of regenerative agriculture. Objective? 30% regenerative wool in its collections by the end of 2025.

Under the eye of photographer Alex Delamadeleine, Hortense de Gromard, actress and dancer with La Marche Bleue, takes us to southern Morocco and puts her art at the service of the CREW, a contemporary sneaker with feminine lines.  

Reveal your style, reveal your strength!

For its 2nd edition, the Women are Fundamental capsule collection pays tribute to women's craftsmanship in India and the ancestral skills of Khanta embroidery.

The Sign bag embodies excellence in leather goods, with its gently rounded rectangular shape, timeless look and beautiful materials, chosen in line with the commitments of the ba&sh Blossom programme. The ideal everyday bag.

ba&sh is back with the third Power Blazer, an international campaign to promote female empowerment and raise funds to support four companies founded by women committed to transforming the world.

Duodays 2023 x ba&sh: looking back on a rewarding day

ba&sh has set up the bonded warehouse project in collaboration with Bolloré transport et logistique.

ba&sh unveils its first jewellery watch collection RESET.

ba&sh is partnering with NATIVA™ to fund the transition of three farms to regenerative farming practices.

ba&sh has teamed up with Hipli to encourage circular practices and reduce its carbon footprint.

To celebrate pink October, ba&sh was honoured to welcome Dr Alain Toledano, oncologist at the Institut Rafaël Santé Intégrative.

ba&sh is honoured to have participated for the second consecutive time in Fashion Necker Day, an initiative led by model and actress Noémie Lenoir and early childhood educator Céline Mahé.

On Sunday 10 September, some sixty female ba&sh employees demonstrated their commitment by taking part for the first time in the famous "La Parisienne" race.

Get ready to ride the Cowboy x ba&sh electric bike, which combines style and cutting-edge technology for effortless urban commuting.

Discover our "ba&sh to work" campaign, thanks to the talents of photographer Pablo Di Prima.

Discover pieces made from recycled 925 sterling silver, as well as new additions in pearls and turquoise stones that harmonize to create combination of rock and bohemian style. A true representation of @ba&sh embodying joy and feminine charm.

For our latest collaboration, we have set our sights on the enfant terrible of the art world.

ba&sh was lucky to welcome Clémentine Galey, founder of Bliss Stories, France's leading maternity podcast and a member of the ba&sh Crew, for a talk on parenthood at work.

ba&sh Fund and Action : The new ba&sh philanthropy program!

For Women's Day, ba&sh launches the Women are Fundamental capsule collection that is both fun and committed. Co-created with members of the ba&sh crew, all profits from the sale of the pieces will be donated to the Women Safe & Children association.

Discover Statement, the new ba&sh jewelry collection.

ba&sh reinforces its commitment to circularity, by proposing its new second hand offer.

See life in ba&sh!

VEJA and ba&sh have reinvented the Alveomesh model together. Since 2005, VEJA has been making trainers differently. The VEJA project resonates with ba&sh, who are now more committed than ever to their social and environmental priorities. This is an eco-friendly collaboration with a vintage, 70s-inspired touch that ensures you’ll feel great in your trainers.

A blazer to fund 100% female projects: Power dressing, according to ba&sh.

In line with its ongoing search to minimise its ecological footprint, ba&sh is proud to unveil an upcycling line in collaboration with stylist Johanna Senyk. A smart-creation experience that is as responsible as it is desirable.

This season, ba&sh celebrates the spirit of adventure. Or “adventures,” rather, because the possibilities are endless.

Our Blazers for Trailblazers programme was born in 2021 from the observation that the only 3% of investments are dedicated to companies founded by women.

ba&sh presents its first jewelry line, with an audacious and eco-responsible collection.

Listen to the interviews of Barbara Boccara, Sharon Krief, Dan Arrouas and Pierre-Arnaud Grenade.

ba&sh is committed to Lemon Tri, a social economy company of the social and solidarity economy, approved ESUS and certified B Corp, for the selective collecting and recycling of its waste!

ba&sh launches its new "Born Collective" campaign and celebrates the power of collaboration with the great women's collectives of our time on all continents.

On December 8, all ba&sh teams around the world celebrated its partnership with the UNESCO to promote intercultural diversity and inclusion.

ba&sh invites our community to take a vote on the designs and colours for our SS22 occasion dresses capsule.