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2003
Barbara Boccara & Sharon Krief, both entrepreneurs and creative women set out to create ba&sh and its ideal wardrobe.
First distribution in Paris department stores, Bon Marché, Franck & Fils followed by Printemps Haussmann.
Dan Arrouas, founder of the VOG Group, allows them to bring this great project to fruition.
2004
ba&sh arrives in the heart of Saint-Germain-des-Prés!
Opening of the first store in Paris, Rue des Saint-Pères in Saint-Germain-des-Prés.
2005
Going from strength to strength, the brand expands both in France and Europe, opening some fifty of its own sales outlets while significantly growing its wholesale network.
2010
ba&sh is in hyper-growth mode and continues to expand with the support of Dan Arrouas.
2013
Within 10 years, ba&sh has been expanding, growing and expressing itself!
2015
The year of the rebound! ba&sh is thinking big.
ba&sh counts 65 of its own stores boasting €45 million in sales.
ba&sh commits to the Le Cancer du Sein, Parlons-enand creates its first T-shirt all profits of which are donated to the association.
L Catterton and Groupe Arnault (LVMH) acquire a 50% 50% stake in the brand. Pierre-Arnaud Grenade joins the company as Managing Director and implements an ambitious development strategy, with an international focus to make ba&sh a major global, connected and recognised brand.
ba&sh heads to Corsica for the famous Calvi on the Rocks and designs a capsule for the festival goers.
2016
International Business Units open in New York & Hong Kong.
ba&sh launches a capsule collection around Yoga in collaboration with Ana Heart.
2017
Figures that give wings.
ba&sh reaches the €115 million mark in turnover and 20% in growth! %.
The USA and Asia on the move for ba&sh with 35 new stores in the international network.
2018
2 watchwords for one ambition: brand internationalisation & digitalisation.
€150 millions in turnover, 200 own-retail stores and more than 350 sales outlets throughout the world.
Opening of our 1st concept store in the United States: Nolita.
2019
ba&sh reaches the €210 million mark in turnover!
ba&sh chooses iconic Claudia Schiffer as its first muse.
ba&sh develops the accessory and launches its Teddy bag alongside its muse Doutzen Kroes.
A “man” capsule is born!
2020
A year turned towards omnicanality!
ba&sh now boasts over 250 own-operated stores throughout the world, 38 in North America, 27 in Asia and 189 in Europe! Sarah Benady, CEO USA & Zephyr Liu, CEO Asia & Pacific, accompany the brand’s development on the Asian and American continents.
The ba&sh warehouse is moving!
A modern, mechanised space that enjoys the latest innovations in terms of renewable energy in the city of Louvres.
ba&sh develops the circular economy and sets up a second-hand system with the HURR clothes rental platform.
ba&sh shows its support in the fight against violence against women and children, and is committed to 3 associations throughout the world: Women Safe & Children Institut, Women for Women International et Fundación Ana Bella.
ba&sh fine jewelry!
ba&sh launches it first jewellery line, with a bold, eco-responsible collection.
The story continues...
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