ba&sh is a unique brand, a brand which makes people happy. To understand it, you have to live it. For the last 15 years, two friends, Barbara and Sharon, have been reinventing feminine style with an ideal wardrobe. More than just fashion, ba&sh is a state of mind, a unique vision for women who look beautiful and feel good. Diverse collections inspired by travel, music, Paris and women themselves. ba&sh embodies modern, feel-good femininity with Parisian style that has a certain je ne sais quoi. A brand which believes in freedom and being bold; just two of its all-important and everyday values. 

As we’ve grown, so has our reach and the mark we stand to make on the world. With all the success we’ve had, we believe it is our responsibility to ensure the well-being of our people, partners, consumers, & of course, the planet. 

Much more than a brand, ba&sh is a dynamic house, covering tomorrow's social, environmental and societal themes. Through its "Walk on the bright side" program, ba&sh is a certified B Corp™ company with a total score of 98 points.

Discover our commitments

Professional equality index

ba&sh attaches great importance to diversity and inclusiveness within its teams. We make every effort to promote integration and equality to ensure social cohesion.

Our gender equality index published in 2024 for the year 2023 is 78/100. The role of this index is to advance equality between women and men within companies, calculated on the basis of 5 criteria.

Our aim is to further improve this score in the years ahead.

To achieve this, we are committed to continuing to cultivate our values and our policy of professional equality with our employees at every stage, from recruitment onwards and throughout their professional life with us.