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Brand
ba&sh has been reinventing feminine style for 15 years. A big-hearted, welcoming, ambitious brand which feels like home, which started out slowly to become a leading fashion company, which embodies French style, which is worn by women who all share a desire to look beautiful and feel good, wherever they are, whatever they’re doing.
A brand which welcomes passionate, responsive, inquisitive employees who know how to lead. A brand which wants all its employees to embody the spirit, values and DNA of a brand founded 15 years ago by Barbara Boccara and Sharon Krief. Family-Fashion-Business.
barbara & sharon
2 women from Paris, 2 friends who dreamed of the ideal wardrobe. Something new: a brand which would offer all women the freedom to enjoy a beautifully feminine, French look with different and complementary styles. Fundamental.
The story
ba&sh was founded in 2003 and has continued to evolve through the opening of boutiques and its international expansion. Discover its story from its creation to today.
A valued partner to speed up development
In 2015, the group L Catterton acquired a 50% stake in the brand and Pierre-Arnaud Grenade joined as the brand’s global CEO to support Barbara Boccara, Sharon Krief and Dan Arrouas. A decisive turning point, with the aim of achieving new, ambitious and global targets, furthering the brand’s international development with expected additional outlets to increase the brand’s points of sales by a third. This new development demonstrates the global focus of a brand which continues to appeal to an increasing number of women on all continents, including Asia, Europe and North America.
Key figures
ba&sh reached 150 million euros in turnover in 2017, two thirds of which were generated in France. The brand is aiming for turnover of 200 million in 2020. An ambitious objective for an ambitious brand.
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Values
Join the adventure
Be part of a fashion-focused, people-oriented adventure, challenge yourself, become global, travel, dare to be yourself, stand out, contribute to a company’s success, all whilst being authentic, bold and independent.
