In 2003, Barbara Boccara and Sharon Krief, entrepreneurs and creatives, took on the challenge of creating ba&sh and its ideal wardrobe where all women could express themselves with modernity, simplicity, and chic.

ba&sh has always been driven by a bold spirit of sisterhood. With nearly 300 points of sale worldwide and present in over 40 countries across all continents, ba&sh is experiencing rapid international expansion.

In May 2022, the brand welcomed the investment of the French fund HLD alongside the historical shareholders, continuing its ambitious development. As a reference in "smart-fashion," ba&sh is at the forefront of innovation and is multiplying its responsible commitments. More than just a brand, ba&sh is a dynamic house that aims to cover the social, environmental, and societal issues of tomorrow.

Through its "Walk on the Bright Side" program, ba&sh is a certified B Corp™ with a total score of 98 points. Discover our commitments: https://www.ba-sh.com/sustainability.html

Joining ba&sh means embarking on a fashion and human adventure, taking on global challenges, becoming global, affirming your uniqueness, and participating in entrepreneurial success.

ba&sh is a leading French fashion brand in the dynamic affordable premium market. Named after the initials of its two founders, childhood friends Barbara Boccara and Sharon Krief, ba&sh has designed and manufactured a full range of women apparels since 2003.

Barbara & Sharon have always been passionate about fashion, travels and enlightening encounters. They felt it quite natural to transform their unique and complementary visions into their own brand, so that they would create the “ideal wardrobe” made of elegant yet effortless pieces for all occasions.
In 2015, L Catterton private equity firm acquired a 50% stake in ba&sh to accompany its development and international expansion, with the support of LVMH expertise and network. As of today, ba&sh operates more than 500 point of sales worldwide with a leadership presence in Europe and a fast-growing development in North America and Asia.

ba&sh Asia office opened in early 2017 and has already successfully launched 15 stores in Hong Kong, Macau and China, as well as its flagship store on Tmall. Its aim is now to continue its development in Greater China and to seek new expansion opportunities in Asia.

To always meet our customers' expectations as well as possible, we are currently looking for a Sales Assistant, for our store in Globus Bern !

As an ambassador of our brand, you will be in charge of the following missions :
- Provide an outstanding customer service, driving, maximizing sales and building customer loyalty.
- Develop your team by giving clear directions
- Communicate on the brand image and business goals.
-You will ensure sales targets are met and will work on all administrative topics in direct relationship with your store manager and head office.
-Maintain store standards and ensure the Ba&sh guidelines are followed at all times