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In 2003, Barbara Boccara & Sharon Krief, entrepreneurs and creatives, embarked on the challenge of creating ba&sh and its ideal wardrobe where all women could express themselves with modernity, simplicity, and chic.
ba&sh has always been driven by a bold spirit of sisterhood, a cornerstone of its motto "Born collective." With nearly 300 points of sale worldwide and a presence in over 40 countries across all continents, ba&sh is experiencing a rapid international expansion.
In 2022, the brand welcomed the investment from the French fund HLD alongside historical shareholders, thus continuing its ambitious development. As a reference in "smart fashion," ba&sh positions itself at the forefront of innovation and embraces multiple responsible commitments.
More than just a brand, ba&sh is a dynamic house that aims to address the social, environmental, and societal issues of tomorrow.
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Conseiller.ère de Vente & Premier.ère Vendeur.euse
Premiers ambassadeurs, les équipes de vente sont au cœur de l’activité de la marque. Passionnées, elles travaillent au quotidien pour conseiller nos clients, les aider à trouver toujours des silhouettes belles, bien et ba&sh, tout simplement. Organiser la vie du point de vente pour en faire un véritable lieu d'échanges où toutes les femmes se sentent comme chez elles. Un service bienveillant, une expérience client unique qui appellent à la fidélisation. La satisfaction client, tel est le challenge de ces équipes !