In 2003, Barbara Boccara and Sharon Krief, entrepreneurs and creatives, took on the challenge of creating ba&sh and its ideal wardrobe where all women could express themselves with modernity, simplicity, and chic.

ba&sh has always been driven by a bold spirit of sisterhood. With nearly 300 points of sale worldwide and present in over 40 countries across all continents, ba&sh is experiencing rapid international expansion.

In May 2022, the brand welcomed the investment of the French fund HLD alongside the historical shareholders, continuing its ambitious development. As a reference in "smart-fashion," ba&sh is at the forefront of innovation and is multiplying its responsible commitments. More than just a brand, ba&sh is a dynamic house that aims to cover the social, environmental, and societal issues of tomorrow.

Through its "Walk on the Bright Side" program, ba&sh is a certified B Corp™ with a total score of 98 points. Discover our commitments: https://www.ba-sh.com/sustainability.html

Joining ba&sh means embarking on a fashion and human adventure, taking on global challenges, becoming global, affirming your uniqueness, and participating in entrepreneurial success.

As a Store Manager, you lead, supervise, and develop a dynamic sales team.

You embody the brand, with the following key missions :

• Managing the store

• Leading the team

• Driving sales growth and performance indicators

• Delivering excellent service to our customers

• Sharing your knowledge and expertise with the team

• Mastering our history, codes, product range, and collection silhouettes

• Overseeing all “non-sales” activities related to the organization and smooth running of the store

• Promoting the brand image

On a day-to-day basis, your role involves :

• Exemplary use of sales techniques such as spontaneous customer engagement, cross-selling and/or upselling, and customer loyalty building

• Maintaining the store’s excellent appearance and merchandising

• Driving overall momentum to achieve commercial objectives

• Overseeing the store’s administrative and HR processes, as well as the team’s

• Organizing the store in line with ba&sh’s strategy and guidelines

• Adhering to ba&sh’s commercial and managerial methods 

At ba&sh, we believe in the power of a smile, passion for the craft, and genuine motivation to create a memorable shopping experience.

Expert in personalized sales, bring us your :

• Warm and caring personality

• Excellent presentation and interpersonal skills

• Exemplary conduct (both in know-how and soft skills)

• Leadership

• Teaching ability and ease in building relationships

• Rigor and organizational skills

• Proactivity, tenacity, and dynamism

• Authenticity and operational excellence

Join us and enjoy :

• A permanent contract offering professional stability

• Career development and internal mobility opportunities

ba&sh is waiting for you!

At ba&sh, we believe diversity is a strength, and we are committed to cultivating it. Diversity in all its forms (gender, age, nationality, culture, religion, sexual orientation, etc.) enriches our interactions and work environment, fostering both individual and collective growth.

As an equal opportunity employer, we welcome and value applications from all qualified candidates.

We are committed to building an ever more inclusive ba&sh, where every employee feels a strong sense of belonging.

If you’re ready to join a fast-growing brand with a true philosophy, we look forward to receiving your application