regional marketing coordinator asia f/m

ba&sh is a leading French fashion brand in the dynamic affordable premium market. Named after the initials of its two founders, childhood friends Barbara Boccara and Sharon Krief, ba&sh has designed and manufactured a full range of women apparels since 2003. 
Barbara & Sharon have always been passionate about fashion, travels and enlightening encounters. They felt it quite natural to transform their unique and complementary visions into their own brand, so that they would create the “ideal wardrobe” made of elegant yet effortless pieces for all occasions. 
In 2015, L Catterton private equity firm acquired a 50% stake in ba&sh to accompany its development and international expansion, with the support of LVMH expertise and network. As of today, ba&sh operates more than 500 point of sales worldwide with a leadership presence in Europe and a fast-growing development in North America and Asia. 
ba&sh Asia office opened in early 2017 and has already successfully launched 15 stores in Hong Kong, Macau and China, as well as its flagship store on Tmall. Its aim is now to continue its development in Greater China and to seek new expansion opportunities in Asia.

ba&sh is looking for talented new recruits to join the team and embark in the journey of expanding the brand. Are you ready for a new challenge?

Ba&sh Ba&sh

date de publication : 11/12/2019

référence : BASH_CF4AE3

Département : communication & marketing

Type de contrat : CDI


date de début : immédiatement

Expérience : 2 à 5 ans

Lieu de travail : Shanghai, China

Shanghai China

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descriptif du poste

Based within Asia headquarter, in Shanghai, you will be part of the regional team overviewing the operations in the different subsidiaries.


Main responsibilities: 

·       It is a unique opportunity to participate in an entrepreneurial project but still benefit from a strong support from the headquarter in Paris, and from a renowned investment fund. 

·       You will assist the team in all daily projects, focusing marketing, 

·       Your main responsibilities will be to: 

  •    Assist marketing team in 360 marketing communication 
  •    Conduct ad hoc benchmarking related to ba&sh’s marketing strategy in Asia, 
  •    Help in the coordination of all communication between Paris HQ, HK, mainland China and with external partners 
  •    Be the warrant of Excel and PowerPoint presentation for the business unit, 
  •    Manage all office and administrative tasks related 
  •    Many other tasks and projects that will occur in this framework. 

This list is not exhaustive and will likely evolve with the development of our company.

profil recherché

·       Bachelor degree, with China local education experience 

·       Have passion for marketing 

·       Polyvalent, flexible and generalist mind-set is key for the success of this mission 

·       Independent, well-organized and result-oriented 

·       Very good communication skills, open-minded and adaptable 

·       Proficient in Excel and PowerPoint 

·       Strong knowledge of the Chinese market 

·       Fluent French, English and some Chinese 

·       A previous experience in Marketing, Merchandising or/and in fashion industry is a plus 

If you are interested in joining a growing brand with a real philosophy, send us your application!

ba&sh is waiting for you!

Location: Shanghai, down town

communication & marketing

Communiquer pour raconter la marque, son esprit, son histoire, ses collections et ses valeurs. Telle est l’ambitieuse mission de ce service qui jongle au quotidien entre créativité, stratégie et création de contenus qui doivent tous évoquer la femme ba&sh, son allure parisienne unique et sa liberté. La communication gère des partenaires, à travers le monde, qui travaillent tous au quotidien pour que ba&sh soit un acteur incontournable du monde de la mode et que la marque soit le plus visible possible.

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