talents.

ba&sh is a unique brand, a brand which makes people happy. To understand it, you have to live it. For the last 15 years, two friends, Barbara and Sharon, have been reinventing feminine style with an ideal wardrobe. More than just fashion, ba&sh is a state of mind, a unique vision for women who look beautiful and feel good. Diverse collections inspired by travel, music, Paris and women themselves. ba&sh embodies modern, feel-good femininity with Parisian style that has a certain je ne sais quoi. A brand which believes in freedom and being bold; just two of its all-important and everyday values. 

In 2015, the group L Catterton acquired a 50% stake in the brand. Pierre-Arnaud Grenade joined as the brand’s global CEO to support Barbara Boccara, Sharon Krief and Dan Arrouas: a decisive turning point, with the aim of achieving new, ambitious and global targets, furthering the brand’s international development with expected additional outlets to increase the brand’s points of sales by a third. This new development demonstrates the global focus of a brand which continues to appeal to an increasing number of women on all continents, including Asia, Europe and North America.