promoting people.


ba&sh is a unique brand, a brand which makes people happy. To understand it, you have to live it. For the last 15 years, two friends, Barbara and Sharon, have been reinventing feminine style with an ideal wardrobe. More than just fashion, ba&sh is a state of mind, a unique vision for women who look beautiful and feel good. Diverse collections inspired by travel, music, Paris and women themselves. ba&sh embodies modern, feel-good femininity with Parisian style that has a certain je ne sais quoi. A brand which believes in freedom and being bold; just two of its all-important and everyday values. 

read more

barbara & sharon.

2 women from Paris, 2 friends who dreamed of the ideal wardrobe. Something new: a brand which would offer all women the freedom to enjoy a beautifully feminine, French look with different and complementary styles. Fundamental.

read more


In 2015, the group L Catterton acquired a 50% stake in the brand. Pierre-Arnaud Grenade joined as the brand’s global CEO to support Barbara Boccara, Sharon Krief and Dan Arrouas: a decisive turning point, with the aim of achieving new, ambitious and global targets, furthering the brand’s international development with expected additional outlets to increase the brand’s points of sales by a third. This new development demonstrates the global focus of a brand which continues to appeal to an increasing number of women on all continents, including Asia, Europe and North America.

read more

we are people.

ba&sh is more than just a company, it is a place to live, meet and exchange, a place where you feel good and where you can share experiences, meetings and moments of life: from well-being to significant events, everyone comes together around a strong, inspired and international vision.
The kitchen of this Parisian hub seems to be the beating heart of the place, just like a family home, where different people interact and laugh together. A community which comes together every season at events which further strengthen relationships.

read more


Back Together

Découvrez la saga de la rentrée "Back Together" avec notre collection Fall Winter 2020.

ba&sh x Reebok

2 brands, 2 universes that dance at the same tempo. 

ba&sh and Reebok give birth to a liberating collection.

Are you ready to danse?

ba&sh charity.

ba&sh collaborates with the charity organization Women safe & Children Institut.

discover all our news

join the team.

Be part of a fashion-focused, people-oriented adventure, challenge yourself, become global, travel, dare to be yourself, stand out, contribute to a company’s success, all whilst being authentic, bold and independent.

find a job