promoting people.


ba&sh is a unique brand, a brand which makes people happy. To understand it, you have to live it. For the last 15 years, two friends, Barbara and Sharon, have been reinventing feminine style with an ideal wardrobe. More than just fashion, ba&sh is a state of mind, a unique vision for women who look beautiful and feel good. Diverse collections inspired by travel, music, Paris and women themselves. ba&sh embodies modern, feel-good femininity with Parisian style that has a certain je ne sais quoi. A brand which believes in freedom and being bold; just two of its all-important and everyday values. 

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barbara & sharon.

2 women from Paris, 2 friends who dreamed of the ideal wardrobe. Something new: a brand which would offer all women the freedom to enjoy a beautifully feminine, French look with different and complementary styles. Fundamental.

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As we’ve grown, so has our reach and the mark we stand to make on the world. With all the success we’ve had, we believe it is our responsibility to ensure the well-being of our people, partners, consumers, & of course, the planet. 

That’s why we founded a Blossom, because we just don’t want to grow, we want to grow for good.

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ba&sh x trustrace

ba&sh works to implement an increased traceability of its products.

Warehouse inauguration

ba&sh, the iconic house of accessible luxury at the forefront of "smart fashion", inaugurates its new High Environmental Quality (HEQ) certified warehouse in the heart of Greater Paris and continues its sustainable transformation through innovation.

ba&sh x Something Navy

ba&sh launche an exclusive capsule in collaboration with Arielle Charnas and Something Navy, in the U.S. 

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join the adventure.

Be part of a fashion-focused, people-oriented adventure, challenge yourself, become global, travel, dare to be yourself, stand out, contribute to a company’s success, all whilst being authentic, bold and independent.

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